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Inside the Glam: Must-Have Products from USA’s Celebrity-Owned Makeup Brands
The world of beauty has seen a big change with celebrity-owned brands. These famous faces have brought new ideas to the table. They’ve made beauty products that everyone wants, from Rihanna’s Fenty Beauty to Selena Gomez’s Rare Beauty.

Key Takeaways
- Celebrity-owned makeup brands have become increasingly popular in the US market.
- These brands have disrupted industry norms and set new standards for inclusivity and innovation.
- Consumers are drawn to the unique products and the personal connection with their favorite celebrities.
- The success of these brands has solidified the power of celebrity influence in the beauty industry.
- The future of celebrity beauty empires promises continued growth and transformation in the American cosmetics landscape.
The Rise of Celebrity Beauty Empires in America
The beauty world is changing fast, with new a-list beauty brands popping up everywhere. These brands are famous for their star-studded makeup and celeb-approved products. Celebrities like Rihanna, Selena Gomez, and Kylie Jenner are now running their own beauty companies. They share their beauty secrets with fans, making their products a big hit.
Evolution of Star-Powered Cosmetics
Now, stars don’t just promote beauty products; they create their own. Rihanna, Selena Gomez, and Kylie Jenner have turned their fame into beauty empires. They let fans see how they take care of their skin and hair.
Impact on Beauty Industry Standards
Celebrity beauty brands have changed the game. They’ve made the beauty world more inclusive and innovative. These brands focus on making beauty more personal and diverse.
Must-Have Products from USA’s Celebrity-Owned Makeup Brands
Celebrities have always shaped beauty trends, but now they own the brands too. Fans love these a-list beauty brands because they match their favorite stars’ styles and values. It’s all about finding beauty that feels personal and authentic.
Celebrity Brand | Year Launched | Key Products |
---|---|---|
Fenty Beauty by Rihanna | 2017 | Pro Filt’r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer, Killawatt Freestyle Highlighter |
Rare Beauty by Selena Gomez | 2020 | Liquid Touch Weightless Foundation, Soft Pinch Liquid Blush, Positive Light Liquid Luminizer Highlight |
Kylie Cosmetics | 2015 | Signature Lip Kits, Kyshadow Palettes, Skin Care Range |

Must-Have Products from USA’s Celebrity-Owned Makeup Brands
Celebrity-owned makeup brands have made a big splash in the beauty world. They’ve become famous faces makeup brands and iconic celeb cosmetic lines. They’re also among the top 10 beauty brands in the USA. Let’s look at some essential products from these celebrity-owned makeup brands that beauty lovers can’t live without.
- Fenty Beauty by Rihanna: The Pro Filt’r Soft Matte Foundation has changed the game. It offers a wide range of shades for all skin tones.
- Rare Beauty by Selena Gomez: The Positive Light Liquid Luminizer Highlight is a hit. It gives a radiant, healthy glow.
- Kylie Cosmetics by Kylie Jenner: The Signature Lip Kits are a must-have. They offer long-lasting, vibrant lip colors that mimic Kylie’s signature look.
- HAUS LABS by Lady Gaga: The Matte Fluid Eye Pigment in “Entranced” is a favorite. It provides intense color and blends easily for stunning eye looks.
Brand | Must-Have Product | Key Features |
---|---|---|
Fenty Beauty | Pro Filt’r Soft Matte Foundation | Comprehensive shade range, long-wearing formula |
Rare Beauty | Positive Light Liquid Luminizer Highlight | Radiant, healthy-looking glow, buildable coverage |
Kylie Cosmetics | Signature Lip Kits | Long-lasting, pigmented lip colors, Kylie Jenner-inspired pout |
HAUS LABS | Matte Fluid Eye Pigment in “Entranced” | Intense color payoff, blendable formula, captivating eye looks |
These celebrity-owned makeup brands have won over beauty fans. They’re now iconic celeb cosmetic lines and among the top 10 beauty brands in the USA. Their must-have products are changing the beauty industry. They offer a unique, personalized touch to makeup routines.

Fenty Beauty by Rihanna: Breaking Beauty Boundaries
When Rihanna launched Fenty Beauty in 2017, she changed the beauty world. She wanted to include everyone, not just one skin tone. Her makeup line has shades for many skin types, breaking the old rule of one size fits all.
Pro Filt’r Soft Matte Foundation
The Pro Filt’r Soft Matte Foundation is a key product from Fenty Beauty. It comes in 50 shades and gives a natural look. It’s made for all skin types, thanks to Rihanna’s own skin needs.
Gloss Bomb Universal Lip Luminizer
The Gloss Bomb Universal Lip Luminizer is another hit from Fenty Beauty. It makes lips shiny and soft. It’s full of shea butter, making it a favorite for many.
Killawatt Freestyle Highlighter
The Killawatt Freestyle Highlighter is a must-have from Fenty Beauty. It gives a glow that fits any skin tone. You can go from a little shine to a lot, depending on what you like.
Rihanna’s Fenty Beauty has changed the beauty world. It shows everyone can be beautiful, no matter their skin tone. The brand keeps pushing boundaries, making beauty for everyone in the 21st century.

Rare Beauty by Selena Gomez: Mental Health Meets Makeup
In the world of beauty brands in the USA, Selena Gomez‘s Rare Beauty stands out. It’s not just about makeup; it’s a movement for mental health and self-acceptance.
Selena Gomez, known for her music and acting, has shared her mental health struggles. Rare Beauty is her way of turning those experiences into a brand. It celebrates diversity, inclusivity, and the beauty within.

The Rare Beauty line has a hit product, the Liquid Touch Weightless Foundation. It gives a natural look and blends well with the skin. Selena Gomez loves it, saying it feels like skin and doesn’t cling to dry spots.
The line also includes the Positive Light Liquid Luminizer Highlight and the Perfect Strokes Universal Volumizing Mascara. The highlight adds a soft glow, and the mascara gives lashes volume and length.
“Rare Beauty isn’t just a makeup brand. It’s a movement that encourages people to embrace their uniqueness and feel confident in their own skin.”
Rare Beauty focuses on mental health and self-acceptance. This has won the hearts of many, making it a leader in the beauty brands in usa world.
Kylie Cosmetics: Building a Billion-Dollar Empire
Kylie Cosmetics, founded by Kylie Jenner, has changed the beauty world. It’s a top celebrity makeup line, now worth a billion dollars. This shows how big a role celebrities play in the beauty market.
Signature Lip Kits
Kylie Cosmetics’ Lip Kits are key to the brand’s success. They have a lipstick and lip liner in each kit. These products are loved for their wide range of colors and lasting finish.
They’re a favorite for anyone wanting a celebrity look. The Lip Kits are essential for a signature pout.
Kyshadow Palettes
Kylie Cosmetics also offers Kyshadow eyeshadow palettes. These palettes have shimmering and matte shades. They help users make eye-catching makeup looks.
The Kyshadow line is a must-have for many fans of kylie cosmetics and american celebrity cosmetics.
Skin Care Range
Kylie Cosmetics has entered the skincare market. It offers cleansers, moisturizers, and serums for different skin types. This move shows the brand’s commitment to all-around beauty.

Kylie Jenner’s kylie cosmetics has transformed the beauty industry. It’s known for its Lip Kits, Kyshadow palettes, and skincare. Kylie Cosmetics is a major player in american celebrity cosmetics.
Rhode by Hailey Bieber: Clean Beauty Revolution
In the world of celebrity makeup lines, Rhode by Hailey Bieber is a big deal. It’s a USA beauty brand that’s all about clean beauty. It offers products with natural ingredients and careful formulations.
Hailey Bieber, the model and entrepreneur, loves clean beauty. Her brand, Rhode, aims to give everyone access to great skincare and makeup. They have products like the Peptide Glazing Fluid and the Barrier Restore Cream. These are favorites for those who want simple, effective beauty routines.
Unlocking the Power of Rhode
- Peptide Glazing Fluid: This serum-like formula hydrates and gives skin a healthy glow.
- Barrier Restore Cream: It’s rich yet lightweight, with ceramides and fatty acids. It strengthens the skin’s barrier for lasting hydration.
- Rhodecare: This collection includes the Strawberry Smooth AHA and BHA Serum. They gently exfoliate and refine the skin.
Rhode has become a leader in the clean beauty movement. Hailey Bieber’s focus on quality and skin health has made it a favorite in the USA.

“With Rhode, I wanted to create a brand that was accessible, inclusive, and also really focused on clean, high-quality ingredients that are good for your skin.” – Hailey Bieber
Product | Key Ingredients | Benefit |
---|---|---|
Peptide Glazing Fluid | Peptides, Niacinamide, Glycerin | Hydrates, Brightens, Softens |
Barrier Restore Cream | Ceramides, Fatty Acids, Shea Butter | Strengthens Skin Barrier, Deeply Moisturizes |
Strawberry Smooth AHA and BHA Serum | Glycolic Acid, Salicylic Acid, Strawberry Extract | Exfoliates, Refines, Smooths |
r.e.m. beauty by Ariana Grande: Space-Age Glamour
Ariana Grande has made a splash in the beauty world with her brand, r.e.m. beauty. It’s known for its unique, space-inspired look. Fans love the out-of-this-world products that are a must-have in the ariana grande’s brand and celeb-approved beauty products.
Interstellar Highlighters
The highlighters in r.e.m. beauty are truly special. They have a glow that’s like nothing else. With a mix of powder and cream, they blend into your skin perfectly. This creates a star-studded makeup collections look that’s truly magical.
Otherworldly Lip Products
The lip products in r.e.m. beauty are also a hit. They offer a fresh take on lip looks. You can choose from shiny lip glosses or bold, matte liquid lipsticks. These celeb-approved beauty products will make your makeup stand out.
If you’re looking for something special, check out r.e.m. beauty by Ariana Grande. It’s all about innovative formulas and a space-age vibe. This line will take your makeup to new heights.
HAUS LABS by Lady Gaga: Artistry Meets Innovation
HAUS LABS by Lady Gaga is a big name in makeup. It started in 2019 and quickly became known for mixing high-fashion with new ideas. This brand stands out in the beauty world.
Lady Gaga’s passion for self-expression drives HAUS LABS. The brand offers a wide range of makeup. This includes eye shadows, lip colors, and more. It’s all about letting people show their true beauty.
Innovative Formulas and Inclusive Shades
HAUS LABS is all about new technology and makeup for everyone. Their products are not just good-looking; they also care for your skin. They use special ingredients to keep your skin healthy.
- The Glam Attack Liquid Eye Shadow is easy to blend and turns into a shiny finish.
- The Le Monster Matte Lip Crayon gives you bold color and a soft, matte look that lasts.
- The Stupid Love Technocolor Bronzer and Highlighter Duo has shades for all skin tones.
HAUS LABS is changing makeup artistry. It has won over beauty lovers and makeup artists. It’s now a top makeup brand for its creativity.
“HAUS LABS is about self-expression and creativity, and I want everyone to feel empowered to explore their full artistic potential.” – Lady Gaga
HAUS LABS by Lady Gaga is a leader in beauty. It’s known for its bold approach and commitment to everyone. As beauty trends change, HAUS LABS will keep leading the way.
Keys Soulcare by Alicia Keys: Holistic Beauty Approach
In the world of iconic celeb cosmetic lines, Keys Soulcare by Alicia Keys is a standout. It’s not just another top 10 beauty brands in usa. It’s a movement that combines skincare, self-care, and connecting with oneself.
Skincare Essentials
Keys Soulcare offers a range of skincare products that care for both skin and soul. The Skin Transformation Cream is a favorite. It uses shea butter and tremella mushroom to make skin soft and radiant.
The Harmony Mask is another hit. It’s a clay-based mask that detoxifies and brightens the skin. It leaves skin feeling refreshed and renewed.
Clean Beauty Philosophy
- Keys Soulcare follows a clean beauty philosophy. It makes products without harsh chemicals, parabens, and other harmful stuff.
- The brand uses natural, plant-based ingredients. These are gentle on skin and the planet.
- This approach to beauty reflects Alicia Keys’ journey to self-acceptance. It makes Keys Soulcare a unique and authentic choice in the iconic celeb cosmetic lines market.
As the top 10 beauty brands in usa grows, Keys Soulcare shines. It’s a beauty brands in usa that focuses on great skincare and caring for the mind, body, and spirit.
The Future of Celebrity Beauty Brands
Celebrity makeup lines are getting more popular, and experts think they’ll keep growing. Brands like Fenty Beauty, Rare Beauty, and Kylie Cosmetics have shown success. Now, more celebrities want to join the beauty business.
Analysts say we’ll see many new celebrity brands soon. These brands will use their fame to win over fans. They’ll offer new products and unique styles, changing how we see beauty.
Celebrity beauty brands might also branch out into skincare, fragrances, and wellness. People want real, meaningful brands. The personal touch and fame of these brands will keep attracting customers.
FAQ
What are the must-have beauty products from celebrity-owned brands in the USA?
In the USA, must-have beauty products include Fenty Beauty’s Pro Filt’r Soft Matte Foundation. Also, Gloss Bomb Universal Lip Luminizer and Killawatt Freestyle Highlighter are favorites. Rare Beauty has best-sellers too.
Kylie Cosmetics is loved for its Lip Kits, Kyshadow Palettes, and Skincare Range. Ariana Grande’s r.e.m. beauty is known for its Interstellar Highlighters and Otherworldly Lip Products.
How have celebrity-owned makeup brands impacted the beauty industry in America?
Celebrity makeup brands have changed the beauty industry in the USA. They’ve pushed for more inclusive and innovative products. This has influenced how we see beauty today.
What are the top celebrity-owned makeup brands in the USA?
Top brands include Fenty Beauty by Rihanna and Rare Beauty by Selena Gomez. Kylie Cosmetics by Kylie Jenner and Rhode by Hailey Bieber are also popular. r.e.m. beauty by Ariana Grande and HAUS LABS by Lady Gaga are favorites too. Keys Soulcare by Alicia Keys is another standout.
What makes Fenty Beauty by Rihanna a groundbreaking brand?
Fenty Beauty by Rihanna is groundbreaking for its inclusivity. Its products, like the Pro Filt’r Soft Matte Foundation, cater to many skin tones. This has set new beauty standards.
How does Selena Gomez’s Rare Beauty brand focus on mental health awareness?
Rare Beauty by Selena Gomez focuses on mental health. It aims to make mental health less stigmatized. This is shown in its products and marketing.
What are the best-selling products from Kylie Cosmetics?
Kylie Cosmetics is famous for its Lip Kits, Kyshadow Palettes, and Skincare Range. The Signature Lip Kits and Kyshadow Palettes are must-haves. Its skincare line has also gained attention.
What makes Hailey Bieber’s Rhode brand stand out in the celebrity beauty space?
Rhode by Hailey Bieber stands out for its clean beauty focus. It uses natural ingredients and supports sustainable practices. This sets it apart in the beauty world.
What is unique about Ariana Grande’s r.e.m. beauty brand?
r.e.m. beauty by Ariana Grande is known for its space-age look. Its Interstellar Highlighters and Otherworldly Lip Products are unique. They offer innovative designs and formulas.
How does Lady Gaga’s HAUS LABS brand showcase artistry and innovation?
HAUS LABS by Lady Gaga is all about art and innovation in beauty. Its products have unique designs and formulas. They cater to those who want to express themselves through beauty.
What is the holistic beauty approach of Alicia Keys’ Keys Soulcare brand?
Keys Soulcare by Alicia Keys takes a holistic beauty approach. It focuses on skincare and clean beauty. The brand promotes self-care and wellness in beauty.
What are the future trends and potential developments in celebrity-owned beauty brands in the USA?
The future of celebrity beauty brands in the USA looks exciting. We’ll see more innovative products and expanded offerings. Sustainability, inclusivity, and social awareness will be key. We might also see more collaborations between celebrities and beauty brands.